fbpx

CSR COMMUNICATION AND SOCIAL BRANDING BUILDING

Training Syllabus:

CSR COMMUNICATION AND SOCIAL BRANDING BUILDING

 

PENDAHULUAN:

Nilai sebuah brand bukan hanya dari visual (logo) dan baris kata, tetapi juga respon emosional kolektif tentang pencitraan dan pengalaman. Jika brand, umumnya dibangun perusahaan dengan pemasaran tradisional, social brand justru dibangun oleh pemasaran sosial dan dibentuk oleh konsumen itu sendiri.

 

CAKUPAN MATERI TRAINING:

  1. Corporate Branding
  2. Brand Planning
  3. Corporate Identity and reputation,
  4. Social Brand
  5. Stakeholder Mapping
  6. Communication to Stakeholder Relevant
  7. CSR Communication as Social Branding
  8. Cyber Branding
  9. Tools and techniques of Social Brand.

 

OBJEKTIF TRAINING:

  1. Memberikan mindset dan pemahaman tentang social brand.
  2. Peserta mampu mengimplementasikan dan membangun social brand

 

SIAPA SEBAIKNYA MENGIKUTI TRAINING INI?:

  1. Public Relations/Humas
  2. Brand Executive
  3. Praktisi CSR

 

METODE TRAINING:

  1. Presentasi
  2. Case Study
  3. Diskusi
  4. Dialog Informal

 

INSTRUCTOR :   Ujang Rusdianto,S.I.Kom, M.IKom. and Team

 

VENUE : Jakarta (Maxone Hotel Menteng, Balairung Hotel Matraman, Sentral Hotel, Haris Tebet, Gd Muamalat Institute, Ibis Manggadua, Little Amaroossa Residence, Cosmo Amaroossa, Zodiak MT. Haryono, Grand Tjokro)

 

TRAINING DURATION :   2 days

 

 

TRAINING TIME :

  1. 13 Jan 2020-14 Jan 2020
  2. 17 Feb 2020-18 Feb 2020
  3. 16 Mar 2020-17 Mar 2020
  4. 13 Apr 2020-14 Apr 2020
  5. 04 Mei 2020-05 Mei 2020
  6. 15 Jun 2020-16 Jun 2020
  7. 13 Jul 2020-14 Jul 2020
  8. 18 Agust 2020-19 Agust 2020
  9. 14 Sep 2020-15 Sep 2020
  10. 19 Okt 2020-20 Okt 2020
  11. 16 Nop 2020-17 Nop 2020
  12. 14 Des 2020-15 Des 2020

 

 

INVESTMENT/PERSON :

  1. 4.500.000/person (full fare) or
  2. 4.250.000/person (early bird, payment 1 week before training) or
  3. 3.950.000/person (if there are 3 persons or more from the same company)

 

FACILITIES FOR PARTICIPANTS :

  1. Training Module
  2. Flash Disk contains training material
  3. Certificate
  4. Stationeries: NoteBook and Ballpoint
  5. T-Shirt
  6. Backpack
  7. Training Photo
  8. Training room with full AC facilities and multimedia
  9. Lunch and twice coffeebreak everyday of training
  10. Qualified instructor