MEDIA RELATIONS STRATEGY AND EXECUTIONS

Training Syllabus:
MEDIA RELATIONS STRATEGY AND EXECUTIONS

TRAINING BACKGROUND:
1. Relation with media in this technology era has been growing faster.
2. New medias (such as internet with its varieties of features) are attending to be a part of public daily / public can sharing information unlimited with no size limit.
3. Media Relations Strategy Management (media relation) has to be appropriated with communication purpose that will be reached, and also can be a trend leader and growth of media itself.

TRAINING OBJECTIVE:
1. The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
2. Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
3. Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.

TRAINING MATERIAL OUTLINE:
1. Media Relations between Theory vs Fact
• Pictures of Media Development in Indonesia
• Definition of Media Relations (between Theory and Fact)
• Character and how the media work between Theory and Fact
• The media relations work between Theory and Fact
2. Strategy Arranging/ Media Relations Concept
Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company
3. Press Statement
Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.
4. Planning of media relations activity
• Media Release
• Media Briefing
• Media tour
• Press Conference
• Etc.
5. Media Monitoring
• Media Clipping
• Media Content Analyst,
• Media Tracking (count the PR Value & Ad value)
• Project Media Report
6. Simulation
• Press Conferences (audience : press from mass media)
• Release Writing
• Media Tracking
• Etc.

TRAINING MATERIAL CONTENT COMPOSITION: 30% theory and 70% practice

VENUE : Jakarta (Maxone Hotel Menteng, Balairung Hotel Matraman, Sentral Hotel, Haris Tebet, Gd Muamalat Institute, Ibis Manggadua, Little Amaroossa Residence, Cosmo Amaroossa, Zodiak MT. Haryono, Grand Tjokro)

TRAINING DURATION : 2 days

WAKTU TRAINING :

Januari 2026Februari 2026Maret 2026April 2026
5 - 6 Januari 20262 - 3 Februari 20262 - 3 Maret 20266 - 7 April 2026
12 - 13 Januari 20269 - 10 Februari 20269 - 10 Maret 202613 - 14 April 2026
19 - 20 Januari 202618 - 19 Februari 202616 - 17 Maret 202620 - 21 April 2026
26 - 27 Januari 202623 - 24 Februari 202626 - 27 Maret 202627 - 28 April 2026
  30 - 31 Maret 2026 
    
Mei 2026Juni 2026Juli 2026Agustus 2026
4 - 5 Mei 20262 - 3 Juni 20266 - 7 Juli 20263 - 4 Agustus 2026
11 - 12 Mei 20268 - 9 Juni 202613 - 14 Juli 202610 - 11 Agustus 2026
18 - 19 Mei 202617 - 18 Juni 202620 - 21 Juli 202619 - 20 Agustus 2026
25 - 26 Mei 202622 - 23 Juni 202627 - 28 Juli 202626 - 27 Agustus 2026
 29 - 30 Juni 2026  
    
September 2026Oktober 2026November 2026Desember 2026
1 - 2 September 20265 - 6 Oktober 20262 - 3 November 20261 - 2 Desember 2026
7 - 8 September 202612 - 13 Oktober 20269 - 10 November 20267 - 8 Desember 2026
14 - 15 September 202619 - 20 Oktober 202616 - 17 November 202614 - 15 Desember 2026
21 - 22 September 202626 - 27 Oktober 202623 - 24 November 202621 - 22 Desember 2026
28 - 29 September 2026  28 - 29 Desember 2026

HARGA INVESTASI/PESERTA :
1. Rp. 4.950.000/peserta (bayar penuh) atau
2. Rp. 4.750.000/peserta (early bird, yang membayar 1 minggu sebelum training) atau
3. Rp. 4.500.000/peserta (peserta bergroup yang terdiri dari 3 peserta atau lebih dari 1 perusahaan yang sama)

FACILITIES FOR PARTICIPANTS:
1. Training Module
2. Flash Disk contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. T-Shirt
6. Backpack
7. Training Photo
8. Training room with Full AC facilities and multimedia
9. Lunch and twice coffeebreak every day of training
10. Qualified Instructor