MEDIA RELATIONS STRATEGY AND EXECUTIONS

Training Syllabus:
MEDIA RELATIONS STRATEGY AND EXECUTIONS

TRAINING BACKGROUND:
1. Relation with media in this technology era has been growing faster.
2. New medias (such as internet with its varieties of features) are attending to be a part of public daily / public can sharing information unlimited with no size limit.
3. Media Relations Strategy Management (media relation) has to be appropriated with communication purpose that will be reached, and also can be a trend leader and growth of media itself.

TRAINING OBJECTIVE:
1. The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
2. Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
3. Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.

TRAINING MATERIAL OUTLINE:
1. Media Relations between Theory vs Fact
• Pictures of Media Development in Indonesia
• Definition of Media Relations (between Theory and Fact)
• Character and how the media work between Theory and Fact
• The media relations work between Theory and Fact
2. Strategy Arranging/ Media Relations Concept
Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company
3. Press Statement
Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.
4. Planning of media relations activity
• Media Release
• Media Briefing
• Media tour
• Press Conference
• Etc.
5. Media Monitoring
• Media Clipping
• Media Content Analyst,
• Media Tracking (count the PR Value & Ad value)
• Project Media Report
6. Simulation
• Press Conferences (audience : press from mass media)
• Release Writing
• Media Tracking
• Etc.

TRAINING MATERIAL CONTENT COMPOSITION: 30% theory and 70% practice

VENUE : Jakarta (Maxone Hotel Menteng, Balairung Hotel Matraman, Sentral Hotel, Haris Tebet, Gd Muamalat Institute, Ibis Manggadua, Little Amaroossa Residence, Cosmo Amaroossa, Zodiak MT. Haryono, Grand Tjokro)

TRAINING DURATION : 2 days

WAKTU TRAINING :

Januari 2025Februari 2025Maret 2025April 2025
2 - 3 Januari 20253 - 4 Februari 20253 - 4 Maret 20257 - 8 April 2025
6 - 7 Januari 202510 - 11 Februari 202510 - 11 Maret 202514 - 15 April 2025
13 - 14 Januari 202517 - 18 Februari 202517 - 18 Maret 202521 - 22 April 2025
20 - 21 Januari 202524 - 25 Februari 2025 28 - 29 April 2025
27 - 28 Januari 2025   
    
Mei 2025Juni 2025Juli 2025Agustus 2025
2 - 3 Mei 20252 - 3 Juni 20251 - 2 Juli 20251 - 2 Agustus 2025
5 - 6 Mei 20259 - 10 Juni 20257 - 8 Juli 20254 - 5 Agustus 2025
12 - 13 Mei 202516 - 17 Juni 202514 - 15 Juli 202511 - 12 Agustus 2025
19 - 20 Mei 202523 - 24 Juni 202521 - 22 Juli 202518 - 19 Agustus 2025
26 - 27 Mei 2025 28 - 29 Juli 202525 - 26 Agustus 2025
    
September 2025Oktober 2025November 2025Desember 2025
1 - 2 September 20251 - 2 Oktober 20253 - 4 November 20251 - 2 Desember 2025
8 - 9 September 20256 - 7 Oktober 202510 - 11 November 20258 - 9 Desember 2025
15 - 16 September 202513 - 14 Oktober 202517 - 18 November 202515 - 16 Desember 2025
22 - 23 September 202520 - 21 Oktober 202524 - 25 November 202522 - 23 Desember 2025
29 - 30 September 202527 - 28 Oktober 2025 29 - 30 Desember 2025

HARGA INVESTASI/PESERTA :
1. Rp. 4.950.000/peserta (bayar penuh) atau
2. Rp. 4.750.000/peserta (early bird, yang membayar 1 minggu sebelum training) atau
3. Rp. 4.500.000/peserta (peserta bergroup yang terdiri dari 3 peserta atau lebih dari 1 perusahaan yang sama)

FACILITIES FOR PARTICIPANTS:
1. Training Module
2. Flash Disk contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. T-Shirt
6. Backpack
7. Training Photo
8. Training room with Full AC facilities and multimedia
9. Lunch and twice coffeebreak every day of training
10. Qualified Instructor