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MEDIA RELATIONS STRATEGY AND EXECUTIONS

Training Syllabus:

MEDIA RELATIONS STRATEGY AND EXECUTIONS

 

TRAINING BACKGROUND:

  1. Relation with media in this technology era has been growing faster.
  2. New medias (such as internet with its varieties of features) are attending to be a part of public daily / public can sharing information unlimited with no size limit.
  3. Media Relations Strategy Management (media relation) has to be appropriated with communication purpose that will be reached, and also can be a trend leader and growth of media itself.

 

TRAINING OBJECTIVE:

  1. The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
  2. Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
  3. Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.

 

TRAINING MATERIAL OUTLINE:

  1. Media Relations between Theory vs Fact
  • Pictures of Media Development in Indonesia
  • Definition of Media Relations (between Theory and Fact)
  • Character and how the media work between Theory and Fact
  • The media relations work between Theory and Fact
  1. Strategy Arranging/ Media Relations Concept

Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company

  1. Press Statement

Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.

  1. Planning of media relations activity
  • Media Release
  • Media Briefing
  • Media tour
  • Press Conference
  1. Media Monitoring
  • Media Clipping
  • Media Content Analyst,
  • Media Tracking (count the PR Value & Ad value)
  • Project Media Report
  1. Simulation
  • Press Conferences (audience : press from mass media)
  • Release Writing
  • Media Tracking

 

TRAINING MATERIAL CONTENT COMPOSITION:   30% theory and 70% practice

 

INSTRUCTOR :   Tarsih Ekaputra and Team

 

VENUE : Jakarta (Maxone Hotel Menteng, Balairung Hotel Matraman, Sentral Hotel, Haris Tebet, Gd Muamalat Institute, Ibis Manggadua, Little Amaroossa Residence, Cosmo Amaroossa, Zodiak MT. Haryono, Grand Tjokro)

 

TRAINING DURATION :  2  days

 

WAKTU TRAINING :

  1. 02 Jan 2020-03 Jan 2020
  2. 03 Feb 2020-04 Feb 2020
  3. 23 Mar 2020-24 Mar 2020
  4. 06 Apr 2020-07 Apr 2020
  5. 04 Mei 2020-05 Mei 2020
  6. 02 Jun 2020-03 Jun 2020
  7. 06 Jul 2020-07 Jul 2020
  8. 03 Agust 2020-04 Agust 2020
  9. 07 Sep 2020-08 Sep 2020
  10. 05 Okt 2020-06 Okt 2020
  11. 02 Nop 2020-03 Nop 2020
  12. 07 Des 2020-08 Des 2020

 

 

HARGA INVESTASI/PESERTA : 

  1. 4.500.000/peserta (bayar penuh) atau
  2. 4.250.000/peserta (early bird, yang membayar 1 minggu sebelum training) atau
  3. 3.950.000/peserta (peserta bergroup yang terdiri dari 3 peserta atau lebih dari 1 perusahaan yang sama)

 

FACILITIES FOR PARTICIPANTS:

  1. Training Module
  2. Flash Disk contains training material
  3. Certificate
  4. Stationeries: NoteBook and Ballpoint
  5. T-Shirt
  6. Backpack
  7. Training Photo
  8. Training room with Full AC facilities and multimedia
  9. Lunch and twice coffeebreak every day of training
  10. Qualified Instructor